Why is play so important?

Play is how children learn and making it fun is nature's way of ensuring children get lots and lots of practice.

Even tiny babies play, practicing moving their hands or sucking their toes which helps them learn to control their bodies. The games children play are directly linked to the needs of the growing body and mind. Children's play has been closely studied by child psychologists who have catalogued the pattern of development of skills and abilities from birth.

Children have so many skills to learn - such as how to walk, talk and make things with their hands. Each skill needs lots of time spent playing and practicing to perfection.

We can't underestimate the value of play time. It is how children learn about the world. Toys are tools that help a child to enjoy play.